Every day, our extended family of passionate Outfitters provide our customers with genuinely friendly expert service and quality craftsmanship. They are the heart and soul of everything we do.
Bass Pro Shops and Cabela’s Outdoor Fund is a 501(c)(3) not-for-profit charity, with 97 cents of every dollar supporting conservation efforts.
Johnny Morris | Founder
As an avid young angler, Johhnny Morris founded Bass Pro Shops in 1972 on 8 square feet of space in the back of his father’s liquor store in Springfield, Missouri. Today, he has earned a reputation as “the Walt Disney of the Outdoors” as a noted conservationist on a mission to connect everyone with nature.