We are one of the few larger companies that still maintain the title of family owned and operated. We have not been sold, bought, aquired, merged, adjusted, outsourced, etc. Everyone that is part of Morrell Targets lives in the same county. Seven family members have worked for Morrell and 5 members still do. Our key employees have been with us from the beginning. We believe in our products because it reflects who we are. We believe a smaller business can bring unparalleled customer service and unbeatable quality products to our dealers. We believe America was founded on small companies like ours and we want to keep this way of life going for generations to come.

 Dale Morrell, originated a bag target design in his garage working day to day as a brick mason in the mid 80’s. His goals were to build something he needed as an archer that had easy arrow removal and durability. The objective was to build great products and have even greater customer support. This was the foundation set to Morrell® Targets and what we believe to be the core of our success. Great products and great customer support.